Money Where Your Mouth Is

In 2015, any company that wants a healthy bottom line has to think about healthy menu offerings. “Consumers’ definitions of health will continue to evolve, and descriptors like ‘fresh,’ ‘local,’ and ‘sustainable’ will lose their elitist associations and be insisted upon by all consumers, not just the affluent and the activists,” Technomic wrote in its “5 Ways Food Brands Get ‘FIT’ for the Future” guidelines in June.